Research shows that two thirds of British men now lust after women in high-powered jobs, according to Daily Mail.
Experts say this is not only due to changing gender roles but due to economic hardship men may also be taking a more traditionally female view and looking for a 'provider'.
Research released on Friday shows 66 per cent of men are most attracted to high-flying females, rising to 71 per cent among 30 to 34 year old men.
Now 18 per cent of men look for a partner who's fun, 14 per cent want a woman who can stand up for themselves and nine per cent value spontaneity.
A further 35 per cent said they like so-called 'bad girls' like Hollywood actresses Angelina Jolie, Megan Fox and Welsh singer Charlotte Church.
Experts say this is not only due to changing gender roles but due to economic hardship men may also be taking a more traditionally female view and looking for a 'provider'.
Research released on Friday shows 66 per cent of men are most attracted to high-flying females, rising to 71 per cent among 30 to 34 year old men.
Now 18 per cent of men look for a partner who's fun, 14 per cent want a woman who can stand up for themselves and nine per cent value spontaneity.
A further 35 per cent said they like so-called 'bad girls' like Hollywood actresses Angelina Jolie, Megan Fox and Welsh singer Charlotte Church.
Commenting on the findings, relationship expert Jo Barnett, said: 'Finances are harder than ever, nd men who may once have been scared of a powerful, successful woman, have wised up.
Research also showed that when it comes to looking for their perfect man, most women are no longer looking for a knight in shining armour.
Men who display chivalrous and courteous behaviour are now regarded as weak or patronising by one in ten of the nation's females.
And for 45 per cent, the modern-day groomed man isn't their ideal either.
One in six now find loveable rogues like Irish actor Colin Farrell and Scottish-born heart throb Gerard Butler more appealing.
And, like men, they are also drawn to ambition - 60 per cent of women said they were more attracted to men with high-powered jobs.
Research also showed that when it comes to looking for their perfect man, most women are no longer looking for a knight in shining armour.
Men who display chivalrous and courteous behaviour are now regarded as weak or patronising by one in ten of the nation's females.
And for 45 per cent, the modern-day groomed man isn't their ideal either.
One in six now find loveable rogues like Irish actor Colin Farrell and Scottish-born heart throb Gerard Butler more appealing.
And, like men, they are also drawn to ambition - 60 per cent of women said they were more attracted to men with high-powered jobs.
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